My name is Karn and I opened my physical therapy practice in 2008. I was out of PT school and I knew I wanted to start my own private practice right away. It took me three years out of school and I opened my practice. My first months were promising as I took every insurance and my schedule was packed! As I start to grow the practice, I realized our referrals came from 2 sources: WORD OF MOUTH REFERRALS and 1 ORTHOPEDIC DOCTOR (that didn't even mean to refer to me). Well, when my local orthopedic group brought a physical therapist in-house.... My 70% referral source was gone.
I realized I never did any marketing for my office. Advertising was created out of necessity. I did local print advertisement, mailers, fax blast to doctor's office, and SEO strategies. I finally had to stop the "SHINY OBJECT" syndrome. I got tired of wasting time and money on marketing methods that either (A) did not work or (b) was too expensive to justify the results. We even experience a 20K lesson in S.E.O that got us to the top of google search but only produced 4K in new business. We lost 16K but gained a valuable lesson.
Ultimately, after hiring professional marketing companies, "industry specific" marketing consultants, and attending PT marketing seminars, I ended becoming the marketer. Success and the willingness to share with other PT owners is my drive to see others succeed. My new skill set as a marketer has paid off and paid off big. The results we got for our business far exceeded what we expected.
I had an epiphany, if our new system worked for us it will also work for other PT business owners as well. Our commitment to excellence. No nonsense marketing with a money back guarantee. If we do not at least cover our marketing cost in our first month of partnering together we simply refund your money. How Powerful is that!