Do you have problems taking the leads to a prospect stage?
Prospect is a "warm" lead in the marketing world. This is the next stage a lead goes into. Basically, this lead is now "dating" your office and is interested. They want to know if you are the right physical therapy office.
This could be a phone call to address questions, Free Screens, or maybe calling on benefits. How's your team answering phones, performing free screens, showing walk-ins your facility? You might be losing $$$ on those low hanging fruit.